Craig-McKenzie.com
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Craig McKenzie
Many people are content with attaining personal success, and don't use their status to enhance the lives of others.
Craig McKenzie has made it his life's mission to continually leverage his personal and professional success to help other people.
Guided by his faith in God and an education in humanist philosophy, Craig is a leader in the community, known for his civic and volunteer activities.
Former Sports, Entertainment and Marketing Agent
Craig began working for renowned sports agent Eugene Parker after completing his law degree at Valparaiso University in 1995. Craig and Eugene were extremely successful brokering deals for many top-rated athletes. The partnership resulted in one of the highest-grossing and memorable marketing campaigns with professional athlete Deion "Prime Time" Sanders. "Prime Time" was the second highest-grossing endorsement campaign of 1996 and 1997, and third highest paid athlete according several financial publications.
Although Craig learned a lot about the business of sports and entertainment from his mentor, he was never completely satisfied with the work. He was soon roused by a calling from God to become something more than a financial middleman for athletes. It was in this moment of clarity that Craig decided to found a company to do more than just broker contracts.
In 2000, Craig founded Higher Vision Sports Artist Marketing Group (AMG). The company provides more support than the typical agent-client relationship.
Operating under Christian humanist principles, HVM offered advice and friendship while providing a new marketing environment for athletes and entertainers. Craig's vision is to combine faith, prayer and hard work to bring God's glory to sports and entertainment.
Although the company has working relationships with many top athletes and entertainers, Craig is eager to take on lesser-known clients who might need extra attention to reach their goals.
Children's Literacy, Political Contributor and Cancer Advocate
Craig has used his success as a sports, entertainment and marketing agent to aid a number of socially conscious activities.
Craig was an avid political contributor during President Obama's campaign. He hosted fundraising events and campaigned in several states.
Craig joined influential hip-hop artist Common and his mother Dr. Mahalia Hines at the start of one of Common's branding campaigns to promote children's literacy and raise funds for President Obama's campaign. The two promoted President Obama's novel, The Audacity of Hope, in collaboration with the American Library Association.
Craig supported Common's publishing business and his foundation.
Many of Craig's friends and family members have died of cancer, inspiring him to become a cancer advocate. He uses social media tools including Facebook, Myspace and Twitter to offer words of wisdom and connect with people and children who are dealing with trauma and cancer. He started a family foundation the Children's Healing House for the Arts.
Ghost Writer, Novelist and Film Producer
Craig founded (DTIUS) Documentaries that Inspire Us a documentary film company.
Craig McKenzie on the web
Craig McKenzie has active accounts on numerous social media sites including:
